The Campaign launched this month across Scotland is called “It’ll cost you”. It is aimed at preventing proxy purchases, which is where an adult buys or attempt to buy alcohol for someone under the age of 18 years old and is an offence in Scotland.

It is said there have been a number of successful pilots across Edinburgh, Glasgow, and Lanarkshire.

The Campaign is said to be a collaboration between Police Scotland, Local Authorities, and alcohol Producers, and Retailers.

The launch article that appeared on the Police Scotland Website can be found here: 'It'll Cost You Proxy Purchasing Campaign Launches for 2023'.

Police Scotland's Superintendent Claire Dobson from Partnerships Preventions and Community Wellbeing Division said:

“It’ll Cost You” is a really important campaign that looks to address the various risks to young people associated with them gaining access to alcohol.

The collaborative approach is aimed at reducing the harm caused by the sale or purchase of alcohol to anyone under the age of 18 including health, wellbeing and the number of youth-related offences that occur, particularly during school holidays and weekends and reflects the joint commitment of all agencies involved to keep young people safe from harm.

Please remember, that buying alcohol for those who are underage is a criminal offence and could result in a fine, a prison sentence, or both.”

Source: John Gaunt & Partners