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The BBC reported that Greggs submitted an application to provide a round-the-clock service at its Canterbury city centre site last summer.
But the chain has since ditched the bid, according to the Local Democracy Reporting Service (LDRS).
The planning withdrawal has been welcomed by those who believe St George's Street - where McDonald's, next door to Greggs, is already open 24 hours - can be "intimidating" at night.
Canterbury city councillor and Westgate ward resident Pip Hazelton opposed the application.
"My concern is up the top end of St George's Street, there's been a history of anti-social behaviour, of groups gathering and those kinds of thing.
"The litter, the noise, even relatively small groups of people hanging about - that can be intimidating for other people."
A Greggs spokesperson said: "We continue to look at opportunities to extend the opening hours of our shops."
The company previously attempted to get a licence for its Leicester Square branch to operate 24 hours, but was blocked by Westminster City Council.