IoL Chairman Daniel Davies presented special recognitions to Margaret O'Donnell and Joanne Moran from Wirral Council and Kate Roberts from Merseyside Police at the IoL's National Training Conference on 18th November 2021 in recognition of their contribution to licensing and partnership work following their efforts in New Brighton which have contributed to the regeneration and reimagination of Victoria Quarter.

Daniel paid tribute to Margaret, Joanne and Kate, and the partnership approach which has enabled the transformation of the area in New Brighton known as Victoria Quarter.  The project had been the subject of a conference session during the National Training Conference, where delegates had heard from Joanne Moran about the state of the area prior to its transformation, including derelict buildings and high levels of crime and anti-social behaviour.

Daniel said:

"Communication and partnership are central to the approach taken by Joanne and Margaret from Wirral's Licensing Team, and Kate through her role within Merseyside Police.  The work we have achieved in New Brighton has transformed the area and brought significant benefit to local residents and businesses.  Victoria Quarter is now a hive of vibrant activity, where previously it had an abandoned and uncared for atmosphere.  This would not have been possible without the dedication and 'can do' approach taken by Margaret, Joanne and Kate.  It is my privilege to publically recognise their work and approach"

Margaret and Jo said:

"Working with partners to support businesses and protect the public through licensing is how we make a difference to the communities in Wirral. We work proactively with businesses through individual visits, and regular Premises Network meetings. We provide training, advice and guidance to staff of licensed premises with the aim of creating a safe and fair trading environment for all, so that businesses can thrive and the public can enjoy the hospitality of these venues. With the support of partners, we take innovative action and work creatively to bring about improvements where necessary. It is humbling to have this work recognised as we know Licensing Officers throughout the country work hard to make a difference and protect the safety of the public."

Kate was unable to attend the National Training Conference to accept her recognition in person.